Our Philosophy

Do the best you can until you know better. Then when you know better, do better. – Maya Angelou

Our Background

Laing Copywriting was founded by Lizzie Hopkinson, after over a decade of working in marketing. “Marketing is an incredible combination of creativity and analysis, and only works when the two function together. You can have all the creativity in the world, but if you don’t track, measure and report, you have no idea whether your creativity has had an impact,” says Lizzie. Lizzie has worked on both sides of the fence, as a junior consultant for a marketing agency, and as the Head of Marketing for a 32-home care group. She understands what it is like to project manage freelancers as well as work with clients. Throughout her marketing career, she has been constantly drawn to content creation and specifically to writing engaging content for clients and companies. It was therefore a natural progression to found her own copywriting company to deliver relevant, professional copy to businesses. She knows that as a busy marketing manager, SEO professional, or business owner, one of the most important requirements from freelancers is to deliver on time, on budget, on target, and with minimal fuss. This is exactly what she delivers.


Our Beliefs

We believe that all copy should be founded on a good understanding of business and marketing. It should be clear, concise, and well-written. It should follow the brief, be on time, and be on budget. We believe that we are here to support you and your clients so that we are an asset to your team, not another freelancer that needs careful handling. We believe that you need good working relationships built on mutual trust and respect so that when you need something doing, we are here for you.


Our Promises

We will always work with you and your team. Where you need us to deal directly with your client, we will always represent your business with integrity and honour. We will always deliver on each project to the high standard for which we are renowned. We build relationships with our clients so that you can view us as an extension of your team. We are here to provide you with a professional, reliable, and reputable service so that you can deliver to your clients and customers.

Work with us

We are always looking to build relationships with SEO agencies, website developers, and business owners. We are always happy to have an informal, no-obligation discussion about your requirements. Situated in the engineering heartland of the Black Country, Wolverhampton, we are centrally placed with access to the motorway network and the thriving business city of Birmingham. Or we can just book a zoom call, pick up the phone, or send an email. Because words matter, contact us and let us help you. Call today on 07855 384547 or email lizzie@laingcopywriting.co.uk