Our Services

When creating content, be the best answer on the internet – Andy Crestodina

Core services that we offer

Our content creation is rooted in an innate understanding of business and a background in marketing. We understand that marketing is a puzzle, comprised of many pieces, that need to fit together to ensure success. SEO and the content associated with this is a part of that puzzle – an important part. Our focus is on key areas where we can bring value to your business, and work seamlessly with your marketing team, to help you reach your business goals.

Core Services


SEO-friendly copy

We work with SEO agencies and professionals to provide SEO-friendly content for your clients. Whether you use SEO software such as Surfer SEO or Page Optimizer Pro, or simply have a list of keywords that you need to be included in the content, we can work with you. We understand that each agency will have its own way of working and collaborating, whether you use online project management systems or simply like to email over the brief, we will always adapt to your preferred way of working. We build ongoing relationships with the companies that we work for to provide a regular service to many of our clients. We appreciate that your requirements fluctuate and that the work can vary from month to month, which is why using freelancers is so advantageous for you. We have the capacity to cope with changes in requirements and to react quickly when deadlines are tight. We will always work with you, with open communication, driven by a desire to achieve the best results for you and your clients.


Website content

Many website developers find getting content out of their clients one of the hardest parts of their job! Businesses are often unsure how to explain what they do in a coherent and informative way. Just as we turn to professional photographers to take marketing photos, so too, we turn to professional writers to produce the right words. We work with many website developers who need website content written for their clients to complete their website projects. Due to our competitive pricing, we can offer an economical solution to this problem. Where a website developer is working with an SEO company, we can offer SEO-friendly content, or simply well-written, informative content that will attract and engage potential customers for your client.



A blog or news page is a simple way to add regular, fresh content to your website, which is both good for your ranking, and for creating trust with your potential customers. The problem is that many people start off with good intentions, and then it dwindles away to “Friday afternoon” marketing. Often outsourcing your blog writing is a cost-effective way to ensure that it gets done. We can work with you to create a blog strategy so that you can ensure that the messaging that you want is coming across. Blogs can be an excellent way to work with your SEO. Whilst your main website pages may be addressing primary keywords, your blog can be a good platform for long-tail keywords, such as “how does a regular blog improve your google ranking?” Blogs can then drive potential customers back to your key service pages or contact us forms.


Why work with Laing Copywriting?

We work with you, as part of your team to produce excellent results for you and your clients. We understand that when we work with you, we are representing your business, and we will always deal with both you and your clients with the utmost respect and professionalism. Our marketing background ensures that we have a deep understanding of what you are trying to achieve, and how the content that we produce fits into this overall picture. We will work with you, in a way that suits you, providing you with a consistently reliable and professional service, no matter the size or scale of the project. We appreciate that you are often working to tight budgets and deadlines, and will always do our best to help you to fulfil these.

Next Steps

Whether you are an SEO agency looking for a freelancer, a website developer looking for some content, or a business looking for a regular blog, you have come to the right place. Because words matter, get in touch with the team at Laing Copywriting and let us help you. Contact us today on 07855 384547 or lizzie@laingcopywriting.co.uk